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Expert Press Release

Thank you for your order! Our team will begin crafting your press release within 24 hours of you completing this questionnaire. Let's get started.

Business Name

Tip: Always use the exact business name and domain spelling that appears on their Google Business Profile — it improves entity consistency.

Website URL

Business Location (City, Province/State, Country)

Industry / Niche

Primary Contact Name & Email

This is displayed inside of the press release.

What Are We Announcing?

(Needed to create a clear “news” angle so the release passes. Let us know if you need help here (using chat gpt can help you with some suggestions here.)
1. What is the main announcement?
(Example: Launching a new product, partnership, milestone, award, expansion, new service, etc.)
2. Why is this important or different?
3. When did or will this launch go live? (Date)
4. What outcome or benefit does it create for your customers or audience?

Background & Brand Context

(Used to give the writing team depth, tone, and positioning for the narrative + AI comprehension.)

1. Describe your company in one or two sentences.

2. Who is your ideal customer or target audience?

3. What problem do you solve for them?

4. What makes you different from competitors?

5. Do you have a short tagline or slogan we can reference?

Keywords & Visibility Goals

(Feeds into both AI and SEO optimization — ensures we build semantic relevance around their topics.)
1. Which keywords or phrases would you like to appear for?
(Example: “Edmonton physiotherapy clinic,” “AI SEO company,” “backlink marketplace.”)
2. Which AI platforms or search types matter most to you?
(☐ ChatGPT ☐ Google AI Overviews ☐ Perplexity ☐ Gemini ☐ Other)
3. Do you want local visibility (city-specific) or national/international coverage?

Press Release Angle

(Guides tone and AI question structure — helps decide what the Q&A sections will answer.)
1. Which of these best describes the goal of your press release? Example:
☐ Announcing a launch
☐ Announcing a partnership or collaboration
☐ Showcasing a milestone or success story
☐ Positioning your company as an industry expert
☐ Promoting a new product or service
☐ Boosting online/AI visibility
2. Are there specific questions you want the press release to answer?
(Example: “How do small businesses get discovered in AI?”) If you're not sure, we can take care of this.

Supporting Details & Assets

(Used to create trust and credibility — essential for high-tier placements.)

1. Do you have a quote from the founder or leadership team?
(If not, we can draft one for approval.)

2. Any awards, partnerships, or milestones to mention?

3. Attach your company logo and one photo (optional but recommended).

4. Any relevant links you’d like included?
(Website, case study, product page, etc.)